Hankaku Passenger Car Tires won the 2015 Red Dot Design Award

Hankook Tire announced that its SmartControl AW02, a passenger car tire, will be awarded the 2015 Red Dot Design Award in the “Auto Parts and Accessories Product Design” single award. This is the second product design award won by Hankook Tire in 2015 following the IF Design Award.

Hankook Tire said that the Red Dot Design Award has always been regarded as a quality assurance internationally, and tires are different from other products. The tread pattern design is sufficient to have a direct impact on the driving performance and safety of the vehicle. The award-winning product is in the design process. Comprehensive considerations, analysis and comparison of a variety of important performance.

According to reports, this product, with its 3D groove technology, can provide strong traction on ice and snow, shortening the braking distance and improving driving safety while ensuring the durability of the tire. In addition, the wide tread design allows the tire to be grounded better and increases grip. Under the double action of the groove and shoulder pattern, even under harsh conditions, the rubber of the tire can be protected against explosions.

Xu Chenghe, vice chairman and chief executive officer of Hankook Tire, said: “Hankook Tire has received the red dot design award once again. For us, this is the source of continued development of cutting-edge product R&D production.”

It is understood that in 2014, Hankook Tire had won several global design awards including the IF Design Award, the Red Dot Design Award, the American Industrial Design Excellence Award (IDEA) and the Japanese GoodDesign Design Award.

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